Esports and Olympics: in Asia they are already a step ahead of us

ESPORTS: Olympics approaching

Proclaimed by many, announced by many the official entry of esports into the Olympic disciplines but still we are at the nothingness? I wouldn’t say.
We take stock in this article.

Here's what you'll find in this article

Who is the economic driver of eSports

The carbureate of this form of digital entertainment, is provided by the players who directly benefit from it but also by cross-cutting interests who, would see their business revenues grow significantly with the formalization of the discipline.

That the phenomenon is not in the public eye is a fact but so is that, it has not escaped the notice of the large multinational corporations led by Sony (which has always sponsored its birth and then the development of even the supporting communities).

Moreover, while the support of manufacturers of video games, hardware, and software would seem logical, the support of nutritionists, coaches, and motivators of all sorts, who along with Nike (by nature sponsors of traditional sports) constitute the new sources of livelihood, appears less so.

What is the reason for this success

The reason for the success of esports cannot be just one but, but the sum of many emotional, social, cultural factors and their turnover.
In the past two years, the success of esports has become obvious. Complicated no doubt by the pandemic that forced millions of people into a kind of “house arrest,” the need for recreation, keeping busy and need for social connections did the rest.

Dedicated social platforms such as twitch have since contributed to the creation of the dream and the materialization of new stars (video game champions who can make money and sometimes very well) by having fun and sharing their “streaming” game sexes online.

Stazione di gioco "Setup mania

The youth of this century are no longer interested in the stereotypes of freedom that their parents knew “free way” remember it?
Cars and motorcycles no longer represent much to them. At most the value of a selfie. Not much less desire to possess than to acquire.

Acquire knowledge and skills through networking and in the case of esports to equip themselves with all the latest hardware and software. But the set (often an adapted bedroom) also becomes crucial, and so in addition to the latest generation of video cards (also needed to process increasingly complex game scenes pe the CPU), lighting, furniture and atmosphere also play a role in filming for which direction must also be created.


We had already talked about it a while ago, but honestly, not a day goes by when the Esports theme is not mentioned at the Olympic level… After years of toil and thousands of organized events, the esports phenomenon has finally broken out!

We are talking about an industry that is growing exponentially, especially in the last 2 pandemic years, capable of increasing its revenue (surpassing the turnover of the artistic world such as cinema, theater and music combined!, ed.) and fueling the interest of everyone including renowned companies such as Nike, Levi’s and Chupa Chups. Thus, it is clear that we could see e-sports taking a further step toward being recognized as an Olympic discipline.

It’s a long and winding road because, as is often the case with innovations, the front is divided: on one side are those who believe that esports are capable of bringing economic benefits (and not just for the Olympics), and those on the other side of the fence who don’t want to know about participating in the Olympic evolution.

Thank goodness, on the opposite side of the world something is changing. In fact, 27 Asian National Olympic Committees have registered their athletes in the e-sports disciplines for the upcoming Asian Games to be held in 2022 in Hangzhou, China. But unlike the last edition in Jacarta in 2018 when esports appeared only as a demonstration discipline, the General Assembly of the Olympic Council of Asia has seen to it that they are included in the official program. Groundbreaking news that could be a glimmer of light for the admission of esports to the Olympics.

Meanwhile, on March 13, the IOC session unanimously approved the Olympic Agenda 2020+5 as the new strategic roadmap of the IOC and the Olympic Movement until 2025. Consisting of 15 recommendations, the new roadmap builds on the achievements of the Olympic Agenda 2020 and will guide the work of the IOC and the Olympic Movement for the next five years. These recommendations also include references to digital, video games and virtual sports (see items 8 and 9, ed.)

The IOC’s goal is to take advantage of the reality of video games to bring as many young people as possible back into sports and teach them the noble principles on which the spirit of sport is based. That is why it will be very difficult to see titles such as COD, Valorant, LOL or Cs:Go at the Olympics. According to the International Olympic Committee, these games would be unsuitable for engaging the less “experienced” because of too many technicalities and would alienate the national “patriotic” spirit… What do you guys think?
So we await the next developments and will inform you as soon as we have more information.
See you!

share on

Other news

Chiedi Informazioni

Scarica il Business Plan

Oltre al nostro prezioso Business Plan avrai come BONUS i “5 video di approfondimento” i quali ti faranno fare un viaggio, step by step, dall’idea all’apertura di un centro d’intrattenimento in Realtà Virtuale!


7 modi per finanziare la tua impresa