Our tips and experience to make everything simple and profitable.
Training, support, and the advantage of being part of a movement that has your interests at heart.
The way of doing business is changing.
How to open a VR room
The new millennium brings with it epochal innovations. Only those who are open to change will be able to benefit from opportunities that many will miss.
Strengths of Virtual Play Arena.
Impossible to get bored.
Why invest in VR?
It represents the latest frontier of entertainment for investments, interest, and the opportunities it enables in all sectors.
What experiences will you live?
Which VR simulators to choose?
What you will find and experience inside one of our centers Discover the most popular attractions and all available formats.
The already active centers
Visit our locations
“To know in order to understand.”
The distinctive features of each individual structure are able to generate unparalleled emotions, attract attention, and make headlines
what makes us unique
Why work together
You are about to choose a partner who will support you in the launch, growth and development phases
The specialized service you can't do without to generate continuous profits
The project solutions, studied and tested to obtain predictable profits
We have partnerships with the best financial consultancy firms
Training and software to better manage customers, marketing and reservations
made in Italy
We produce the most complete range of interactive projectors for walls, floors, and surfaces. We are able to customize gaming environments and create educational experiences for people with disabilities
How is it going for those who have already invested in VIRTUAL PLAY?
We will be your best allies
At 11.00 pm our hall was full with queues for all the attractions: a real disaster! Arena sold out from 17.00 to 03.00 at night with people who gave up because they had 2 hours to wait. This is allowing us to create customers for every day of the week.
The success of my format stems from my ability to combine my passion for gaming with my skills in food, resulting in a unique and innovative offering. SP Studios allowed me to create something much more impactful.
Frequent asked questions
Yes it is, if:
- you have no experience in running a business
- you think that profit is generated only by paying the cost of the token
- your franchisor has the same destination as you
- you seek the certainty of a method and a guide so as not to improvise
- franchisor does not apply royalties
There is no one-size-fits-all solution when it comes to determining the appropriate size or number of simulators for a VR arcade or park. It's best to develop a project that is tailored to the local territory, aligned with the needs, possibilities, and expectations of the proponent, and takes into account the market demand and competition in the area.
We are a company that specializes in the production and partly exclusive distribution of these items. We always have machinery in stock and therefore ready for delivery. The variables to keep in mind are:
- availability of necessary financial resources
- location availability and possible adaptation
- project implementation
- authorization request
On average from 40 to 60 days
We foresee the rental only for corporate events, parties, anniversaries and in any case of a temporary nature. We do not adopt long-term rental, rather we prefer to recommend the purchase, which in this case is more convenient for our customer.
One of the most recurring questions and often the answer is as unexpected as it is obvious. The size of the area to be occupied in is directly proportional to the rent to be obtained. Calculating the average income for these machines is a relatively straightforward process. With a standard game lasting around 5 minutes and the ticket price set, determining the average number of daily users can help estimate the potential cash-in. The more machines or gaming stations available, the greater the potential for revenue.
Surely, the population density and the "traffic in the area" have a huge impact, but the main discriminating factor is the availability of an adequate budget.
This really depends on the business model. The one adopted in the franchise system allows to obtain a minimum revenue of around 600k/year with an average investment.
It's the software that goes fast, the machines are much more durable.
Today, there are simulations available for almost every type of experience, and our machines are designed to accommodate them all. As our machines are updatable, they will always remain current with the latest software, ensuring that they stay relevant and engaging for customers.
It depends on your earning expectations and your financial availability. You can choose between different formats starting from 29k to start appreciating the profitability of this activity.
We offer exclusive zone rights, no play costs, comprehensive training before, during, and after launch, qualified and readily available technical assistance, and the option to exchange machines during operation.
We have several halls managed directly by our franchised affiliates, so we can train your park staff using our experience.
We are also producers of different models of simulators, interactive projectors and we have our own software house.
Start your adventure with Virtual Play now
Request information on simulators, create your independent project, or let us guide you through the affiliation process by submitting your application.