The way of doing business is changing.

How to open a VR room

The new millennium brings with it epochal innovations. Only those who are open to change will be able to benefit from opportunities that many will miss.

Strengths of Virtual Play Arena.

7 sources of Monetization.

Exclusive and proven formula that guarantees excellent profit margins. Share Like

Guarantee of Exclusive Territory.

A unique format whose advantage will remain exclusively yours.

Management software

Profitable proprietary and customizable management system.

Technical assistance

Continuous support that guarantees "non-stop" cash flows. Share Like

Our Franchising formula

Discover all the benefits of a partnership aimed at growth.

Impossible to get bored.

Why invest in VR?

It represents the latest frontier of entertainment for investments, interest, and the opportunities it enables in all sectors.

The already active centers

Visit our locations

“To know in order to understand.”
The distinctive features of each individual structure are able to generate unparalleled emotions, attract attention, and make headlines

Drive simulators

made in Italy

Produced entirely at our facility, they are silent and precise Digital actuators are the most fun and realistic system currently available Discover the full range, accessories, and how to customize them

what makes us unique

Why work together

You are about to choose a partner who will support you in the launch, growth and development phases

Technical assistance

The specialized service you can't do without to generate continuous profits

Our format

The project solutions, studied and tested to obtain predictable profits


We have partnerships with the best financial consultancy firms

Know how

Training and software to better manage customers, marketing and reservations

Interactive projectors

made in Italy

We produce the most complete range of interactive projectors for walls, floors, and surfaces. We are able to customize gaming environments and create educational experiences for people with disabilities


How is it going for those who have already invested in VIRTUAL PLAY?

We will be your best allies


Frequent asked questions

Yes it is, if:
- you have no experience in running a business
- you think that profit is generated only by paying the cost of the token
- your franchisor has the same destination as you
- you seek the certainty of a method and a guide so as not to improvise
- franchisor does not apply royalties

There is no one-size-fits-all solution when it comes to determining the appropriate size or number of simulators for a VR arcade or park. It's best to develop a project that is tailored to the local territory, aligned with the needs, possibilities, and expectations of the proponent, and takes into account the market demand and competition in the area.

We are a company that specializes in the production and partly exclusive distribution of these items. We always have machinery in stock and therefore ready for delivery. The variables to keep in mind are:
- availability of necessary financial resources
- location availability and possible adaptation
- project implementation
- authorization request

On average from 40 to 60 days

We foresee the rental only for corporate events, parties, anniversaries and in any case of a temporary nature. We do not adopt long-term rental, rather we prefer to recommend the purchase, which in this case is more convenient for our customer.

One of the most recurring questions and often the answer is as unexpected as it is obvious. The size of the area to be occupied in is directly proportional to the rent to be obtained. Calculating the average income for these machines is a relatively straightforward process. With a standard game lasting around 5 minutes and the ticket price set, determining the average number of daily users can help estimate the potential cash-in. The more machines or gaming stations available, the greater the potential for revenue.

Surely, the population density and the "traffic in the area" have a huge impact, but the main discriminating factor is the availability of an adequate budget.

This really depends on the business model. The one adopted in the franchise system allows to obtain a minimum revenue of around 600k/year with an average investment.

It's the software that goes fast, the machines are much more durable.
Today, there are simulations available for almost every type of experience, and our machines are designed to accommodate them all. As our machines are updatable, they will always remain current with the latest software, ensuring that they stay relevant and engaging for customers.

It depends on your earning expectations and your financial availability. You can choose between different formats starting from 29k to start appreciating the profitability of this activity.

We offer exclusive zone rights, no play costs, comprehensive training before, during, and after launch, qualified and readily available technical assistance, and the option to exchange machines during operation.

We have several halls managed directly by our franchised affiliates, so we can train your park staff using our experience.
We are also producers of different models of simulators, interactive projectors and we have our own software house.

Start your adventure with Virtual Play now

Request information on simulators, create your independent project, or let us guide you through the affiliation process by submitting your application.

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Oltre al nostro prezioso Business Plan avrai come BONUS i “5 video di approfondimento” i quali ti faranno fare un viaggio, step by step, dall’idea all’apertura di un centro d’intrattenimento in Realtà Virtuale!