How to Open a VR Theme Park or Virtual Reality Arcade

8 Steps to Opening Your Own VR Room



















Interior design and aesthetic appeal

A good atmosphere is truly important to a satisfying customer experience. When it comes to a VR arcade room, where futuristic content fills the simulators and machines, the interior design is crucial in creating an equally avant-garde and energetic environment. It’s essential to convey a sense of excitement and innovation through the design of the space, further enhancing the immersive experience for customers.

Make your place cool To achieve an avant-garde and energetic environment in a VR arcade room, consider incorporating neon lighting in an innovative way, gaming-themed graphics, and vinyl materials. If you need support, Virtual Play has experienced designers with a knack for creativity in this regard. Additionally, dynamic ambient lighting can be added to the space with the help of our partner, Starlights, who always provides great solutions.
Remember that for some VR experiences it may be necessary to create separate cabins even with soundproofing. Finally, remember that VR game simulation stations generally have different carpets than transit areas.


Frequent asked questions

Yes it is, if:
- you have no experience in running a business
- you think that profit is generated only by paying the cost of the token
- your franchisor has the same destination as you
- you seek the certainty of a method and a guide so as not to improvise
- franchisor does not apply royalties

There is no one-size-fits-all solution when it comes to determining the appropriate size or number of simulators for a VR arcade or park. It's best to develop a project that is tailored to the local territory, aligned with the needs, possibilities, and expectations of the proponent, and takes into account the market demand and competition in the area.

We are a company that specializes in the production and partly exclusive distribution of these items. We always have machinery in stock and therefore ready for delivery. The variables to keep in mind are:
- availability of necessary financial resources
- location availability and possible adaptation
- project implementation
- authorization request

On average from 40 to 60 days

We foresee the rental only for corporate events, parties, anniversaries and in any case of a temporary nature. We do not adopt long-term rental, rather we prefer to recommend the purchase, which in this case is more convenient for our customer.

One of the most recurring questions and often the answer is as unexpected as it is obvious. The size of the area to be occupied in is directly proportional to the rent to be obtained. Calculating the average income for these machines is a relatively straightforward process. With a standard game lasting around 5 minutes and the ticket price set, determining the average number of daily users can help estimate the potential cash-in. The more machines or gaming stations available, the greater the potential for revenue.

Surely, the population density and the "traffic in the area" have a huge impact, but the main discriminating factor is the availability of an adequate budget.

This really depends on the business model. The one adopted in the franchise system allows to obtain a minimum revenue of around 600k/year with an average investment.

It's the software that goes fast, the machines are much more durable.
Today, there are simulations available for almost every type of experience, and our machines are designed to accommodate them all. As our machines are updatable, they will always remain current with the latest software, ensuring that they stay relevant and engaging for customers.

It depends on your earning expectations and your financial availability. You can choose between different formats starting from 29k to start appreciating the profitability of this activity.

We offer exclusive zone rights, no play costs, comprehensive training before, during, and after launch, qualified and readily available technical assistance, and the option to exchange machines during operation.

We have several halls managed directly by our franchised affiliates, so we can train your park staff using our experience.
We are also producers of different models of simulators, interactive projectors and we have our own software house.

The author

Salvatore Papa

As an innovative entrepreneur with assets in multiple entertainment companies, Salvatore Papa is the founder of PlayZone Franchising, Virtual Play, Starlights, and SPStudios’ Finanza Facilitata Facile. As the author of three books and a tutor for the National Microcredit institution, my recent focus has been on establishing a network of entertainment rooms featuring Virtual Reality technology. My goal is to transform these spaces into vibrant gathering places for young people and families, fostering a sense of community and social engagement.